
More money in your pocket, more food in your cupboard
This company uses DX Express to ship orders, a courier company that has a score of 1 on Trustpilot. I think that says all you need to know about Approved Foods commitment to good service. Their courier has failed to deliver my order and claimed to have posted a card to arrange a redelivery after now, having missed two scheduled deliveries and clearly never approached my property as no such card is in either of our post boxes. Orders from Approved Food take ages to ship. They don't represent good value. I won't be ordering again from them. If you have such little respect for your customers that you will happily employ what is regarded as possibly the worst courier firm around, you dont deserve any more money from me, thats for sure.
Fantastic very quick very pleased with items
Order arrived with half contents and most goods very much out of date - please avoid this company as prices of many goods no cheaper than brands at other discount stores

You have to be very careful what you buy from this company. Do your research first before you part with your cash. I didn't and it cost me as I fell for what I thought was a bargain only to find out later that it wasn't so good after all! Not only that, but to rub salt into the wound it turned out that the item I was buying (which was 9 boxes of Kellogs Corn Flakes 450g) were advertised as being originally priced at £3.49. This price was shown on the front of the Kellogs box in red on a yellow background. I ordered 9 of them and paid £2.49 per box. Certainly less than the advertised price so that's seemed like a good deal, even though it was a short best before date left on the boxes. However, when they arrived the price printed on the front of my boxes was NOT the £3.49 as advertised and shown on the website but £3.29. Oh well I thought I'm still getting them at a reasonable price. WRONG! Because by now I had become curious and did some research. Which is what I should have done in the first place. I could have brought them from Sainsbury's at £2.35 and even cheaper from Tescos at £2.29 and most likely with a much longer than best before date! So I had probably paid 20 pence more per box (an extra £1.80 in total) than I needed to if I had got them from Tescos. Totally my own fault! Although the original advertised picture showing them priced as costing £3.49 (not the £3.29 that are on mine) certainly pulled me in. A very clever marketing strategy. So please do your research before you buy and you won't make the same mistake that I did.