AURA Personalized Hair Care

AURA Personalized Hair Care

4.3
(113 reviews)
Personal Care

About AURA Personalized Hair Care

At AURA, our mission is to transform your mirror moments with goal-focused hair care and eco-friendly accessories. Using 100% vegan ingredients, cruelty-free formulas, and sustainable packaging, we believe that everyone can achieve their dream hair while embracing their natural beauty. AURA's personalized hair care Rituals — featuring a custom Shampoo, Conditioner, and hair Masque — are designed to fit your unique hair goals and include the option to add a semi-permanent pigment and aroma at your desired strength. Our hair goals include Repair, Volumize, Moisturize, Scalp Care, Enhance Curls, Smooth, and Color Protect. You can combine more than one goal in your personalized formula and adjust it at any time to reflect your hair’s current needs. We also have over 50 different semi-permanent pigments to choose from (like French Lavender, Sonoma Red, and Chocolate) and six different aromas to fit your scent and color goals — both are totally optional! If you prefer a ready-to-order hair care product, you can explore our specialist-curated Best Sellers Collection which features some of our most-loved formulas and goal combinations. With these pre-formulated products, you can add these products to your cart right away, making them perfect for gifts. Whether you’re looking for a custom hair mask to enhance your curls or a purple conditioner that neutralizes brassy tones, it’s time to experience hair care with endless possibilities. See more

Recent Reviews

Carey Baker

Carey Baker

United States FlagUnited States
1.0
Oct 17, 2025

My order #6364 was placed on August 31st. It is now October 17 and I’ve yet to receive my products. I tried calling the customer service number which is listed on their site 786-917-5289 and received a busy tone. I’m feeling like this company is a big scam. I paid for the products when I purchased them and yet I have yet to receive anything and no one is giving me any answer answers very disappointed.

Ioulia Manolaki

Ioulia Manolaki

Australia FlagAustralia
1.0
Aug 14, 2025

Very bad products

Katrese

Katrese

United States FlagUnited States
5.0
Mar 14, 2024

Aura is an excellent product and has an outstanding Customer Service Team! Resolution resources are readily available via Phone (844) 973-3910 and their Messaging Center on Aura Website under Contact Us. My Customized Order was placed on 3/10/24, Sunday with Free Shipping USPS Advantage received Wednesday, 3/13/24. Best ever from CA to OH! Utilized both contact methods for a technical monetary oversight between Checkout and Paypal. eSalon's Customer Service responded ASAP via email and resolved the issue. And, it was nice to speak with the Service Rep day of resolution. Very kind, courteous, resourceful, and empathetic.

Marilyn Segal

Marilyn Segal

United States FlagUnited States
2.0
Mar 2, 2024

Repeat ordered products, the charge hit my bank account and ten days later no email to let me know shipping. Went on their website and it showed my past order but not the current one. This is the problem with ordering online rather than purchasing in person. Now I have to contact them thru email and wait for a response. I will give it a day and then dispute the charge with my bank. I hate chasing down stuff that I buy and will not buy this product again - Amazon gives much better customer service. I like the product but not enough to continue buying it both because it's comparable to other things out there and the hassle of spending time trying to track down the order.

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